5 Turkish industry giants and the largest non-governmental organization in Turkey, namely Anadolu Grubu , BMC, Kök Grubu, Turkcell, Zorlu Holding and The Union of Chambers and Commodity Exchanges of Turkey (TOBB) combined their forces on June 25, 2018 to establish Turkey’s Automobile Joint Venture Group Inc. (TOGG), in the pursuit of creating a brand that we will have national intellectual property rights and compete in the global arena.
As TOGG, we develop electric, autonomous capable and connected vehicles with a mobility ecosystem that encompasses these technologies. Thanks to this ecosystem, we aim to contribute to a clean future and facilitate the lives of large masses by not producing any harmful emissions.
We are starting this journey with native electric, connected and autonomous capable series production C-segment SUVs (sport utility vehicles) in 2022. New services, user experiences and business models will be developed within the peripheral of our smart and connected vehicle ecosystem. We will facilitate the creation of novel ideas and technologies with our business partners and start-ups.
Message from the CEO
Our precious stakeholders,
As one of the most excited members of the most anticipated project of Turkey, I am fully aware of our tremendous responsibility.
We have started the journey to realize our long awaited dream. In the process of establishing our strategic roadmap, we have analyzed fundamental tendencies and examined a plethora of company/cases which succeeded/failed in its domain.
Within this process, we have observed the signs of paramount transformation and decided that we need to achieve more than just the development of a car and a brand. More than a vehicle means, a mobility world that emerges with electric and connected vehicles, transformation into third living space, after home and work, enhanced autonomous levels, re-evaluation of vehicle ownership concept and existence of new services.
This new world is a domain that is open to new ideas, governedbynewtechnologies,values entrepreneurship and achieve success with collaborations.
We will exhibit our showcar at the end of 2019 and complete our production facility in the following two years and launch our first product, C-SUV in 2022. We will have a portfolio of 5 models that will address different needs in the market until 2030.
Our project will contribute 50 Billion Dollars to our national GDP, 7 Billion Euros to current account trade deficit, in the 15 years following 2022 and employ 5,000 direct and 20,000 total employment.
Thank you for not leaving us alone supporting our cause in this highly ambitious, challenging but joyous journey.
Mehmet Gürcan Karakaş