Message from the CEO
Dear Esteemed Stakeholders,
When we embarked on this journey to create "more than a car," we set two bold strategic goals. First, to build a globally competitive mobility technology brand with intellectual property fully owned by Togg and Türkiye. Second, to create the foundation of a mobility ecosystem—one that is user-centric, accessible to all, and open to co-creation—powered by our smart device, digital experience platform, and clean energy solutions.
Over the past five years, we have stayed true to our vision, making steady and deliberate progress. We designed our smart device to be user-centric, smart, emphatic, connected, autonomous-ready, shared, and electric—and we engineered every detail accordingly. We introduced USECASE Mobility® to the world, a concept that now defines our approach and stands as our registered trademark.
We started with a blank slate, developed our prototypes, and officially launched the project in December 2019. We built Europe’s cleanest technology campus and, by October 29, 2022, we were ready for mass production. In energy storage, we took a decisive step forward by partnering with Farasis Energy Inc. in a 50-50 joint venture, establishing Siro Silk Road Clean Energy Storage Solutions Inc., and investing in next-generation battery technologies, including cell technology. At the same time, we launched Trugo Smart Charging Solutions Inc., rolling out 1,000 high-speed charging units across Türkiye’s 81 provinces. And to ensure a seamless end-to-end experience, we are expanding our physical contact points, fixed service centers, and mobile service solutions.
We have redefined the mobility experience by partnering with the best in their fields, both in Türkiye and worldwide. At CES 2023, the world’s largest consumer electronics show, we introduced our digital experience platform, Trumore. Within a year, it has reached 2 million downloads, proving the strength of our vision.
With personalized route recommendations, seamless payment and reward experiences, and gamification features, Trumore enhances everyday life while continuously evolving through new collaborations. Every service we provide meets the highest industry standards, fully compliant with regulations, particularly in personal data protection, ensuring that our users can engage with confidence.
We are a born green, born sustainable brand. Our data-driven business model, cutting-edge mobility and smart living solutions, and eco-friendly blockchain infrastructure all reflect our unwavering commitment to sustainability.
By 2030, we will introduce a portfolio of five different vehicle models, tailored to diverse market needs. Over the next 15 years, Togg will contribute €50 billion to Türkiye’s GDP, reduce the current account deficit by €7 billion, and create 20,000 jobs, including 5,000 direct positions.
Thank you for being part of this journey. Together, we are shaping the future of mobility.
Stronger Togg’ether
